DIGITAL TEXTILE PRINTERS IN THE HEART OF COMO
SPEAKING OF THE BRANDS PHILOSOPHY AND VISION JOSHUA EXPLAINED:
“THE COLLECTION INCLUDES SUSTAINABLE, GENDERLESS, AGELESS, VERSATILE ALL-SEASON PIECES ALONG WITH 3D PRINTED ACCESSORIES. THE PRINT HAS BEEN DESIGNED IN HOUSE WITH INSPIRATION FROM ALL NATURAL ELEMENTS. THERE IS ALSO VERY LITTLE BLACK AS COLOUR IF LIFE!” PRINTS ARE DESIGNED WITH NATURE IN MIND, EXPLORING NATURAL ELEMENTS HIS CONCENTRIC PRINT OFFERS “DARK NATURAL PRINTS OF FLORA AND FAUNA AND TREE RINGS AS INSPIRATION”.
We asked Joshua who is your target customer and how do you stay connected? “This is such a tough question, our youngest model was 6 months old and our most mature at 94yrs, we embrace all ages, shapes and genders. We stay connected through mutual appreciation for design and sustainability. I love to talk to people at events and in social situations, face to face and online, we dabble in social media, but personal connection is most valuable”.
UTILISING DIGITAL PRINTING TECHNOLOGIES WAS A FUNDAMENTAL PART OF LOVE HEROS BUSINESS PLAN.
Their collections utilise all the benefits of digital production keeping stocks low, or even better, manufactured on-demand where possible to ensure that there is no wastage.
There have been challenges along the way – we asked Joshua to explain: What’s the biggest challenge when sourcing printed textiles and manufacturing?
“How the textiles feel and how they respond to print. I like to have a unique and one-off design rather than just something that is not conceptual. The fabrics need to feel and - do good - not just look good”.
JOSHUA WAS INTRODUCED TO CREAZIONI DIGITALI BY THE KORNIT DIGITAL TEAM, WE ASKED JOSHUA HOW THAT EARLY INTRODUCTION HAS BENEFITED HIS BUSINESS: “IT HAS BEEN SUCH A WONDERFUL PARTNERSHIP WHEN YOU TEAM UP WITH LIKEMINDED INNOVATORS SUCH AS KORNIT - TECHNOLOGY AND DESIGN AT ITS BEST”.
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